Piper Jeffrey from Quartz has analyzed the numbers that Divergent is bringing to its social media now and compared it to past YA Films. Looks like Divergent is up there with Hunger Games which gained massive success these past years. Check out the promising numbers and article below:
Lionsgate has been searching for another bankable “franchise” to replace Hunger Games (the third movie in the trilogy, Mockingjay, is set to be released this time next year). It’s doubtful whether any of its other attempts this year (Ender’s Game, Beautiful Creatures and Mortal Instruments) were successful enough to inspire sequels, but, if you believe Piper Jaffray, Divergent could.
In the much bigger world of Facebook, it’s a slightly different picture: Divergenttracks behind Hunger Games on “likes”, but ahead of the other, more underwhelming releases.
Google search results also look encouraging compared to those releases (though you’ll notice Hunger Games is artfully left out of this chart).